Apple’s design language has been copied by many other companies over the years, but one of the worst offenders has always been Xiaomi. With the new Xiaomi 13 flagship, the company has stayed true to its age-old strategy, opting for a design that could easily be mistaken for an iPhone at first glance.
Xiaomi’s latest flagship looks familiar…
as pointed out by Arstecnica, the new Xiaomi 13 does not try to hide the place of inspiration. The device features a 6.36-inch display with flat edges with a stainless steel finish. Even the device color used in most of Xiamoi’s press images is eerily similar to the Pacific Blue finish Apple used on the iPhone 13 Pro last year.
At the bottom of the device is a USB-C port for charging, as well as a SIM card tray and speaker. The back of the device houses a square triple-camera setup similar to Apple’s design, but with a prominent “Leica” logo.
The rear is the biggest differentiator between Apple’s latest iPhone design language and the Xiaomi 13. Xiaomi has opted for a soft-touch finish with a slightly rounded design.Of course, Apple has gone with the flat glass design.
Despite being ridiculed on a regular basis, Xiaomi has never been ashamed of repeatedly replicating Apple’s designs. For example, last year many were quick to point out: mipad 5 pro It has many similarities with the iPad Pro. The company’s designs have evolved pretty much in step with his Apple designs, and the company’s flagship smartphone of 2018 looks almost identical to his iPhone X.
Xiaomi CEO Lei Jun confirmed in an interview earlier this year that the company plans to “benchmark against Apple”, calling competition in the high-end smartphone market “a war of life and death”. said it should be considered.
Whether Xiaomi’s strategy of repeatedly replicating Apple’s designs will work in the long run remains to be seen. Let us know in the comments.
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