Startups selling development The tools of the past few years have seen a pendulum swing. On the one hand, developers rarely needed anyone’s permission to start using a tool, resulting in teams within the same organization using vastly different tech stacks. Meanwhile, more and more companies are trying to limit this chaos at the organizational level.
The latter trend is known as platform engineering and is embodied by platform engineering teams. Shomik Ghosh, a partner at Boldstart Ventures, described these groups in an interview with TechCrunch as “usually large organizations tasked with improving the developer experience for other developers within the organization. group within.
Exchanges explore startups, markets, and money.
Read every morning on TechCrunch+ or get The Exchange newsletter every Saturday.
The platform engineering team’s role includes not only creating its own tools and documentation, but also making purchasing decisions for core tools that can be used by developers across the organization.
For a development-focused startup, this presents the question: How do you sell your product to platform engineering teams?
We asked three other startup founders who are well versed in this space and many more questions. Norah JonesCEO of Jeli. Armon Dadgar, CEO and co-founder of HashiCorp, a NASDAQ-listed company. and Draft.dev CEO Carl Hughes, developer content marketing expert. Let’s dive in.