After building a successful career in beauty PR, Jasmine Wicks-Stephens announced in 2020 that Brighton-based Jasmine Wicks-Stephens will transform the multi-billion dollar beauty industry with her hassle-free ethical skincare line Faace. brought. Within two and a half years, the brand is award-winning and sold at her 59 retail outlets in 23 countries, from Harrods to LookFantastic. And this month, the brand embarked on an enterprising crowdfunding campaign. Here, her intrepid Wicks-Stephens offers her definitive advice on her travels and career.
How did you come up with the idea for Facece? I worked with other beauty brands for 16 years before I decided to create something meaningful myself. I’m a new parent and brushing my teeth at night was off my list due to extreme fatigue, not to mention a long skincare routine.
What does Facece have to offer that wasn’t available yet? We are on a mission to simplify your skincare routine. Our range caters for every face, from menstrual to tired, sweaty and menopausal. We understand that there are times when you are tired, working out, or on your period and it is not always practical to follow a complete skin care routine. We have a wide range of easy-to-use and ethical products that are easy to apply with no hassle. In order to help the skin at that time, each tube is formulated to contain various effective skin care ingredients. Yeah, I sweat, but who cares, or I’m on my period.
We want to de-differentiate and broaden the conversation on topics that are still taboo, such as menopause and menstruation. We are also committed to giving back. I support Hey Girls’ Poverty Times mission and donate to The Menopause Charity.
Why crowdfund and why now? With the support of our community, we have built a foundation of much-loved brands.With the global beauty market projected to exceed $180 billion by 2025, We want to provide an easier, BS-free way for people to purchase products in the field.
You can find Faace in 59 retail outlets in 23 countries, and while we’re extremely proud of how far Faace has grown, there’s still a lot more to do. There are so many important conversations you want to address, skincare issues you want to solve, sheet masks you want to save from the landfill, and big causes you want to support.
Please tell me about the travel set. Whether your skin is tired, dull or in need of a deep cleanse, we have kits for your travels. We have “travel buddies” and for the holidays we have party faces and festive faces. All of our travel kits come in ultralight, plane-friendly packaging made from 60-70% recycled plastic. Designed to penetrate the skin quickly.
Where was the furthest place you sourced your ingredients and how did you find those suppliers? We work with a UK based lab that specializes in ethical and sustainable beauty. They are sourced from around the world to ensure the ingredients are ethical, organic or wild harvested. Our latest launch, Stress Face, is launching later this month and contains Neurophroline, a botanical found throughout India, especially in South India and up to 6,000 feet in the Western Himalayas, to help fight stressed skin. I’m here.
What are your travel tips for 2023? Boring but essential – wear SPF all year round. It’s easy to forget to apply SPF when the sun isn’t bright, but the best way to keep your skin looking healthy and youthful is to treat it. rather than prevention. Look for recommendations from people who like the same things as you, not online reviews. And while it’s easy to slow down on holidays and cram too much into the holidays when you have a busy life, I think things are much more enjoyable when you can go with the flow.
What do you always have in your suitcase? my hair dryer and all brushes. Anyway, I like having tools from home because my hair isn’t great. All my beauty products are face washes, masks, eye creams, SPF, whatever I like to use. too many clothes. I don’t like planning my outfits. It’s nice to have options, like everything is packed “just in case”. And snacks for the kids – no one wants a hungry child (or husband).
What is one thing you would like to know about running your own business that no one can tell you? That there are big highs, but also big lows. feeling lonely at times. You are so dependent on other people and other businesses that you find yourself frustrated and often out of control. Instead of worrying about trifles, make serious time to celebrate your victories.