The 11 motorcycle manufacturers absent from the Auto Expo, which starts on November 11, together account for about 95% of the market share.
Notable absentees include Hero MotoCorp, Honda Motorcycle & Scooter India, TVS Motor, Bajaj Auto, Royal Enfield, India Yamaha Motor, Ather Energy, Piaggio Vehicles, India Kawasaki Motors, Triumph Motorcycles India and Mahindra Two Wheelers. .
The trend of avoiding the Auto Expo, a biennial event organized by the Federation of Indian Industries and the Association of Indian Automobile Manufacturers, was started in 2016 by Rajiv Bajaj, managing director of Bajaj Auto, followed by Hero MotoCorp and Royal Enfield in 2018. . TVS Motor and HMSI have followed suit since 2020.
Bajaj has spoken out against his company’s non-participation, saying the high cost of attending the expo does nothing as his company is an established brand in the country. .
But consumers who flock to the expo won’t be disappointed. The space left by the giant legacy player is occupied by his 20-odd electric two-wheeler startups such as Tork, Matter and Ultraviolette. In addition, legacy players such as Suzuki Motorcycle He India and Okinawa Autotech will also join.
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Siam director Rajesh Menon told FE: From that point of view, the participation in Auto Expo 2023 is high enough. ”
Menon said the ground floor of the India Expo Center in Greater Noida, where the expo is being held, will be completely covered by EV startups. Legacy players may not have big openings this time around, but they do exist. “TVS, Bajaj, Hero, Yamaha, Honda and Suzuki will be showcasing flex-fuel prototypes at the Ethanol Pavilion,” Menon said. “The purpose of this show was to showcase new technology, and that purpose has been achieved.”
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There will also be a lot of focus on a variety of powertrain technologies, from EVs to hydrogen (both hydrogen ICE and hydrogen fuel cells), gaseous fuels such as CNG and LNG to biofuels such as ethanol. “There has been a lot of investment in all these technologies, and you can see that at his 2023 Auto His Expo,” said Menon.