Jamie Vieciada
Prepare your travel insurance enthusiasm: A new survey found that 79% of respondents are more likely to buy insurance than in recent years.
VisitorCoverage, a travel insurance marketplace, recently surveyed 1,000 travelers across the United States.
According to VisitorCoverage, 79% of respondents plan to purchase travel insurance when booking trips in 2023, an increase from recent years. Half of those surveyed had previously purchased travel insurance.
In fact, the VisitorsCoverage survey isn’t the only proof that the desire for insurance continues to grow.
According to Travel Weekly’s 2022 Travel Industry Survey, total bookings for travel insurance in 2021 increased by 53% year-over-year.
Historically, the US has lagged a bit behind other markets (such as Europe) in terms of wanting to purchase travel insurance. But buying trends were already trending upwards before the pandemic, and the uncertainty surrounding travel over the past three years has certainly contributed to the increased demand for travel insurance.
We suspect that the recent uncertainty surrounding air travel, both during the holiday season and last summer, has also contributed to consumer demand for travel protection.
Advice on selling travel insurance
One of the most consistent pieces of advice I’ve heard about selling insurance is to know your product. Most suppliers have resources available on Trip Advisor. Take advantage of them.
As last year’s travel industry survey showed, most advisors already have relationships with insurance companies. A whopping 90% of respondents said they use preferred travel insurance companies over non-preferred ones.
Need more tips on selling travel insurance? Check out these articles. They have solid advice.
One last interesting piece of information from the VisitorCoverage survey: Insurance Market asked survey respondents who would prefer to be stuck in the middle seat of an airplane. The majority of respondents, 35% of him, chose her two toddlers over an arguing couple (27%) and an arm pig (16%).
What shocked me was the 14% who chose passengers by removing their shoes and socks.
