Dublin, December 28, 2022 /PRNewswire/ — ‘Automotive Software Providers and Business Models Research Report 2022’ report added of ResearchAndMarkets.com Recruitment.
A study of software business models: Four business forms and billing models for automotive software providers.
In the era of Software-Defined Vehicles, the automotive software boom and providers are stepping up efforts to deploy different layers of software to establish themselves in the software market.
From the current layout of automotive software products and solutions, the intelligent vehicle software business model includes IP, solutions, and technical services, and the billing model is driven by non-recurring engineering (NRE), software certification/licensing, and royalties. You can see that .
Through the lens of automotive software providers’ product and solution layouts, today’s typical business models are custom software development and design, technical services, software licensing/authorization, and system integration, with slightly different billing models. increase.
As software and hardware tend to be separated and layered, software will become an independent core component product, and the automotive software industry chain will be reshaped. Therefore, the lines between Tier 1 and Tier 2 suppliers are becoming increasingly blurred, with even OEMs developing their own hardware and software. Automotive software providers are transitioning from Tier 2 to Tier 1 to Tier 0.5 suppliers, gaining more and more positions in the industry chain.
The supply relationship between suppliers and automakers is also changing. The traditional automotive supply chain is collapsing, changing from the original chain-type “supply” model to a flat “cooperation” model. Players with the ability to develop and integrate software and hardware are expected to become super-suppliers driving innovation and technology upgrades in the automotive industry.
Basic software layer: In the trend of modularization, standardization and platformization, suppliers and OEMs are building closer relationships and more flexible cooperation models.
In a Service Oriented Architecture (SOA), the vehicle base software is an embedded software that enables the separation of vehicle system software and hardware and is used to provide software and hardware support for vehicle system services. A software platform. It is the key to enabling vehicle intelligence.
In addition to chips and hardware, basic software is the most basic underlying function of the entire industry chain. Major suppliers are focused on developing and innovating automotive fundamental software products such as operating systems and middleware.
Large overseas providers such as Vector, ETAS and EB, as well as quite a few local software providers China Neusoft Reach, ThunderSoft, Jingwei Hirain, and iSoft Infrastructure Software under China Electronics Technology Group Corporation are also committed to deploying automotive basic software products, especially middleware products, most of which conform to the AUTOSAR standard. Yes, the hybrid platform software solution is the CP and AP architecture.
To meet the market demand in the trend of SDV, iSoft Infrastructure Software provides AUTOSAR CP+AP integrated solution for two scenarios of security domain and high-performance computing domain, and combines it with iSoft cloud system. to enable intelligent connectivity landings.
This solution is applicable to intelligent cockpit domain, vehicle control system domain and ADAS/AD domain. It enables a service-oriented architecture by standardizing the interfaces and architectures of different operating systems, underlying hardware, protocol software, and so on. Meanwhile, for intelligent cockpit and ADAS/AD domains, iSoft Infrastructure Software develops operating system kernels that correspond to the comprehensive layout of automotive basic software platforms.
In terms of business model, iSoft Infrastructure Software has adopted a model similar to VECTOR, positioning itself as a Tier 2 supplier dedicated to the development and application of basic software and tool chains. The “neutral” position allows the company to focus more on research, development and application of basic software technology for vehicles.
In 2018, Neusoft Reach introduced NeuSAR. Chinese It is the first self-developed automotive basic software platform product compliant with the latest AUTOSAR release. NeuSAR not only supports traditional his ECU development, but also provides rich basic software, middleware and development tools for software development based on the domain control system of the new generation E/E architecture.
Widely used in domain control systems such as autonomous driving, intelligent driving, chassis power, body control for new-generation architecture, and software support as a foundation for more personalized and intelligent applications of next-generation intelligent vehicles provide.
NeuSAR consists of NeuSAR cCore, NeuSAR aCore, NeuSAR Middleware, NeuSAR DS, and NeuSAR Tool Chain. Compliant with the latest AutoSAR Classic standard, NeuSAR cCore finds wide application in high-volume ECUs from OEMs and many Tier 1 suppliers. The world’s first commercial AutoSAR Adaptive product, NeuSAR aCore, is generated and used in multiple autonomous driving domain controllers. The high degree of compliance with existing standards and the stability built by the wide range of applications make NeuSAR the preferred local AutoSAR product in the industry.
In 2020, under the guidance of the Ministry of Industry and Information Technology, Neusoft Reach will lead the establishment of the China Automotive Basic Software Ecosystem Committee (AUTOSMO), aiming to help build an independent and controllable automotive basic software ecosystem. I was.
In the “software-defined vehicle” trend, the automotive software industry will lead the way in layering and modularization, and many professional middleware module suppliers will emerge. It is difficult for automakers to complete the research and development of full-chain software modules. OEMs purchase software and hardware separately and select hardware (chips) according to vehicle model location and pricing plans. It also plans to partner with foundational software companies, primarily operating system and middleware providers, to build their software architecture and adapt it to the chip.
Main topics:
1 Analysis of Automotive Software Business Model
1.1 Intelligent Vehicle Software Industry Chain Overview
1.2 Summary of Business Models of Intelligent Vehicle Software Suppliers
1.3 Development Trend of Smart Vehicle Software Business Model
2 Analysis of automotive basic software layer suppliers and business models
2.1 Development status and trends of basic software business models
2.2 Intelligent vehicle operating system
2.3 Hypervisor Virtual Machine Management System
2.4 Middleware
2.5 Auto SAR
3 Automotive Application Software Layer Suppliers and Business Models
3.1 Current status and trends
3.2 Smart cockpit software system
3.3 HMI software
3.4 Voice interaction
3.5 HUD software
3.6 Automated driving software system
3.7 HD maps
3.8 Parking software
3.9 DMS Software
3.10 Acoustic software
3.11 Simulation software
4 Automotive Cloud Platform Tier Suppliers and Business Model Analysis
4.1 Current Status and Trends of Business Models for Software Related to Cloud Platform Layer
4.2 Cloud as a service platform
4.3 OTAs
4.4 Vehicles to Everything Safety Solutions
5 A study on the business model of a typical in-vehicle software supplier
5.1 Neusoft Intelligent Vehicle Connection
5.2 iSoft
5.3 Thundersoft
5.4 Jinwei High Rain
5.5 Residence
5.6 e-Planet
5.7 Megatronics technology
For more information on this report, please visit https://www.researchandmarkets.com/r/mtyl6z.
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