So why, on God’s green earth, do you keep screwing this up so badly?
at startup It can be argued that team slides aren’t all that important once you graduate and become a “real” company with hundreds of employees and first big revenue streams.
Yes, the top leadership team still needs to be great, but if the company is growing rapidly, gaining new customers, and delivering a great product, it’s kind of a self-fulfilling prophecy. If the team can grow the company, at least they’re not completely helpless. However, things are a little different in the early stages of a company, when a good story about the company’s team is important.
Still, I’m surprised how often startup teams waste opportunities to tell stories about their teams.
Spoiler alert: For early-stage companies, investors want exactly three things.
- Is there demand in the market? In other words, is there a real problem here that people are willing to pay to solve?
- Is the market big and growing? I won’t go into detail, but Possible How do you build a billion dollar company in this space?
- Is this the right team to serve? Assuming the answers to the first two questions are affirmative, investors are convinced that there is room in the market for large companies to make money here. The hardest question is his third question. Do we believe this is the right team to bet on?

Five flutes were confident enough to make the team slide the second slide. It’s easy to see why. This is what an extraordinary team looks like. See the full teardown of the proposal here. image credit: Five Flute
Why should an investor help you and your team? That’s the question Team Slide has to answer. Haje Jan Kamps
The ugly truth is that if you come up with a good idea, there could be ten other teams working on the same idea. You are unlikely to be special enough to come up with a 100% unique idea. You are unlikely to be the first founder to pitch a particular idea to a group of investors. So the question becomes: Why should investors support you and your team?
That’s the question Team Slide has to answer. This post will show you how.