Hotel payment software platform Selfbook has completed a strategic investment from Amex Ventures. The investment follows his $40 million Series A and A+ rounds that were completed earlier this year. The latest investment amount was not disclosed, but Selfbook will reportedly use the new funding to further grow its team, evolve its product portfolio and build on fintech opportunities embedded within the hospitality industry. increase.
The startup bills itself for a comprehensive trading engine. Its platform “removes barriers to direct bookings, moving the industry forward and enabling hotels to offer better ways to reconnect with guests. It works with hotels’ existing reservation systems.” The platform is designed to simplify the booking process by allowing hotels to accept one-click payments directly on their website while eliminating fraud and improving the user experience.
The company’s proprietary software simplifies the hotel payment process by supporting Apple Pay, Google Pay, PayPal, and traditional credit and debit cards. The New York-based company groups multiple services such as restaurant reservations, spa reservations, and activities into a single payment flow to drive upselling and increase revenue.
Selfbook allows hotels to improve the user experience and streamline the hotel’s payment process while providing guests with a one-step checkout experience on their website. This will increase your conversions and increase your revenue. It also groups multiple services such as restaurant reservations, spa reservations, and activities into one payment flow to facilitate upselling activities. Hotels are reportedly able to integrate their customer’s booking process directly into their existing booking system, implementing platform functionality with a single line of code.
The company’s progress has been remarkable on all fronts. According to a press statement, Selfbook will launch at his one hotel in April 2021, and within a year he has signed deals with nearly 90 hotels. Its customers span a wide range of geographies, with Le Pigalle in Paris, Eden Rock St. Barth, Los Angeles, Austin, Texas and his LINE stores in Washington, D.C. Selfbook is primarily focused on the United States and Western Europe.
Funding round led by Tiger Global underscores Selfbook’s continued growth over the past year, with $25 million led by Tiger Global in October 2021, with participation from Lachy Groom, Valia Ventures and Fin Venture following the closing of its Series A round. Capital and strategic angel investors. The new round brings his total Series A funding to $40 million, with a valuation of his $300 million.
Selfbook co-founder and CEO Khalid Meniri said: “As hotels around the world continue to use Selfbook to provide a guest-first booking experience and secure payments, our investment from American Express will deepen our global presence and provide our partners with even more effective opportunities. It helps us provide payment tools.”
