Dublin, January 25, 2023 /PRNewswire/ — “Global Email Marketing Software Market Size, Share & Industry Trends Analysis Report, By Vertical, By Channel (Business-to-Business and Business-to-Customer), By Deployment Model (Cloud and On-Premises), By Application, By Application, 2022 ~ 2028 Regional Outlook and Forecast report added of ResearchAndMarkets.com Recruitment.
Global email marketing software market size is expected to reach $2.2 billion By 2028, it will rise at a market growth of 10.6% CAGR during the forecast period.
Market growth factors
Emergence of integrated software based on artificial intelligence
Benefits of artificial intelligence (AI) email marketing include automation, personalization, increased conversion rates, and data analytics. As a result, email marketers are increasingly incorporating AI into their campaigns. In addition, this technology streamlines the email marketing process, optimizes returns, minimizes fault lines, and makes information easier for machines to assess, understand, and process. As a result, the use of AI in email marketing is fueling the market for email marketing software.
High demand for cost-effective campaign production
Email marketing is cheaper than traditional forms of marketing because there are no costs associated with printing, advertising, or media space. Grouping your customers into lists according to their interests helps you better serve them. Email marketers can use these tools to quickly brand their emails. Used to create emails that provide ongoing educational content to users. Therefore, the market is expected to experience profitable expansion due to the growing need for cost-effective campaigns.
Market restraining factors
Preventing product acceptance due to poor email delivery success and spam threats
The ratio of emails sent to the recipient’s inbox to the total number of emails sent by the sender is known as the delivery rate. Therefore, customers worry about email delivery speed when using email her marketing platform. Therefore, the above factors may limit expansion. of the expected annual email marketing software market.
Based on channel, the email marketing software market is segmented into business-to-business and business-to-business segments. B2B email marketing is the practice of employing email marketing between two clients or companies. Over 70% of email marketing truncation is seen across B2B channels. Therefore, B2B channels lead the email marketing software industry.
Deployment model prospects
Based on deployment model, the email marketing software market is segmented into on-premises and cloud based on deployment model. The on-premises category showed a substantial revenue share of the market in 2021. On-premises refers to installing the email marketing software on the servers of the sender or colocation facility. This is popular among companies who want to hide as much of their computer activity behind their firewall as possible. Businesses who need to track their shipments also like it.
Based on application, the email marketing software market is segmented into email lead generation, customer management, sales reporting, template management, reporting and analytics, and others. Customer management tracks the growth rate during the forecast period. A planned approach to customer management can help you increase sales and build long-term customer relationships. Campaign management technologies such as CRMs are often used to build customer relationships. When a large company uses his CRM system to collect, store and organize customer data, it makes handling large customers easier.
Based on vertical, the market is segmented into BFSI, IT & Telecom, Retail & Consumer Goods, Healthcare, Travel & Transportation, Education, Media & Entertainment, and Other segments. In 2021, BFSI was a sizable revenue share of the market. Email marketing platforms have proven to have a significant impact on revenue through client retention, conversions, activity and sales. Several institutions have already implemented email solutions specifically designed to scale quickly and intelligently. Customers trust their preferred method of communication the most compared to other channels.
Recent Strategies Deployed in the Email Marketing Software Market
- February 2021: Benchmark Email takes over Contacts+, a contact management app for professionals, teams and small businesses. The acquisition provides the company with the opportunity to expand its contact management tools to smaller businesses and combine them with his Benchmark portfolio of products, BenchmarkONE CRM and Benchmark Email.
- October 2021: CM Group merges with Cheetah Digital, a customer engagement solutions provider for the modern marketer. The merger expands and improves the capabilities of both companies to provide advanced omnichannel, loyalty, email and personalization solutions. Additionally, the combined company will own a wide range of technologies referenced in the 2021 Gartner Magic Quadrant for Multichannel Marketing Hubs. Communication with client segments over various channels.
major market players
List of companies profiled in the report:
- Salesforce.com, Inc.
- Intuit Inc.
- hubspot Inc.
- Benchmark Internet Group, LLC (Polaris Software, LLC)
- CM group (campaign monitor)
- Zoho Corporation Pvt.
- ConvertKit LLC
- AWeber Systems, Inc.
- Jibox Co., Ltd.
- martal group
Chapter 1 Market Scope and Methodology
Chapter 2 Market Overview
Chapter 3 Strategies Deployed in Email Marketing Software Market
Chapter 4 Global Email Marketing Software Market by Vertical
Chapter 5 Global Email Marketing Software Market by Channel
Chapter 6 Global Email Marketing Software Market, by Deployment Model
Chapter 7 Global Email Marketing Software Market by Application
Chapter 8 Global Email Marketing Software Market by Region
Chapter 9 Company Profile
For more information on this report, please visit https://www.researchandmarkets.com/r/40i9a6-email?w=5.
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