Pinterest takes a unique approach to Black History Month, with a new ‘Find Your Routes’ black travel hub initiative, A place with strong ties to black history while also showcasing black-owned businesses.
“Find Your Routes” is inspired by The Negro Motorist Green Book aka “The Green Book”. The Green Book, a Jim Crow-era black traveler’s guidebook, provides a list of accessible hotels, boarding houses, taverns, restaurants, service stations, and other establishments nationwide serving black patrons. was doing. ”
Here at Black Travel Hub, we work with creators from the United States, Colombia, Jamaica, and Brazil to explore different travel options and their history. And so on, all participating in the presentation of their city.
It can be a good way to help people connect and support an empowered community while also providing education alongside inspiration in an app.
Pinterest will also feature black-owned businesses on Pinterest TV, while internally developing a campaign to “ensure employees are educated about the history, present and future of black travel through the lens of a black pinploye.” We also host company-wide events.
As mentioned, it can be a good way to spark important conversations and inspire new travel journeys. This includes an extra level of cultural understanding and education along with leisure breaks.
Either way, this is an interesting take on the celebration, and it will be interesting to see what kind of response this initiative gets and whether it inspires more travel as a result.