CUPRA has announced a new partnership with ABT, with both companies competing in 2023 ABB FIA Formula E as ABT CUPRA.
The new ABT CUPRA race car has been unveiled and the two companies will race in the 2023 championship as the ABT CUPRA Formula E Team.
“Racing is at the heart of CUPRA’s DNA and at CUPRA we fight to win,” said Wayne Griffiths, CEO of CUPRA. “It is the right time to make the next leap and participate in the world’s largest electric motorsport competition.We can’t wait to see the ABT Cupra Formula E team compete in the heart of one of the world’s most iconic cities.” Joining Formula E, a unique motorsport platform, underscores our ambition to become a truly global and relevant brand with the aim of inspiring the world from Barcelona.”
Team drivers Robin Frijns (Netherlands) and Nico Müller (Switzerland) have signed up for 2023, so the ABT Cupra Formula E team’s participation in the ‘KönigKlasse’ of all-electric performance racing platforms is thanks to global recognition. And it will have a big impact on your brand. The innovation capability offered by Formula E. ABT and CUPRA will strengthen their relationship as the team’s main partners, while Mahindra Racing will provide powertrain technology.
More information about the new CUPRA Formula E team can be found on the CUPRA website at the link below.
Filed Under: Automotive News
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