San Francisco – (business wire)–Marin Software today announced a new integration with Yahoo to enable advertisers to enhance campaign buying and optimization. The integration will allow the brand to include Yahoo DSP campaigns within his MarinOne platform, making it easier than ever to manage, measure and optimize holistic omnichannel campaigns.
Yahoo DSP puts the power of programmatic advertising in the hands of advertisers, giving them access to premium inventory from industry-leading publishers, ad exchanges and SSPs, including Yahoo SSP. This comprehensive access enables brands to understand and reach their audience across multiple dimensions on any device. Advertisers can choose from a variety of formats including video, mobile, desktop, connected TV, outdoor digital and cutting-edge immersive experiences.
Marin Software CEO Chris Lien said: “Our goal has always been to provide brands and their agencies with industry-leading technology to manage and optimize their digital marketing programs on a single platform, giving them a competitive edge in today’s digital marketplace. By working closely with Yahoo, we will be able to jointly develop even more innovative products that achieve this goal.”
The Yahoo DSP integration gives users of the MarinOne platform access to Yahoo’s industry-leading suite of performance-driven programmatic tools, enhanced transparency and optimization, and direct connectivity to premium inventory sources.
For more information on MarinOne and Yahoo, please visit http://www.marinsoftware.com/yahoo-dsp.
About Marine Software
Marin Software Incorporated’s (NASDAQ: MLIN) mission is to empower advertisers to increase the efficiency and transparency of paid marketing programs run by the world’s largest publishers. Marin Software provides an integrated SaaS advertising management platform for search, social and e-commerce advertising. We help digital marketers convert precise audiences, improve financial performance and make better decisions. Headquartered in San Francisco with offices around the world, Marine Software’s technology powers marketing campaigns around the world. For more information on Marin Software, please visit www.marinsoftware.com.