International Cricket Council (ICC) and its fintech infrastructure partner Nium is hosting a hackathon to identify startups with ideas to improve the digital experience for cricket fans.
- The ‘Next In’ event will take place in Bangalore in March
- Hackathon invites innovators to create new cricket engagement experiences in areas such as Web 3.0, Virtual Reality (VR) and the Metaverse.
- The selected team pitches the concept to a panel of judges that includes Indian cricketer Dinesh Karthik.
- The winner will receive a cash prize of USD 10,000
The ICC will become the latest sports federation to host a hackathon to drive digital transformation and identify innovations that can drive its ambitions. Cricket Australia and Manchester City are among the companies that have implemented similar initiatives in the past.
Finn Bradshaw, Head of Digital at ICC, said:
“The ICC is proud to continue our technology-driven fan engagement initiative with Nium, and we look forward to the digital experiences our fans dream of.”
Next In continues the trend for sports clubs and federations to use hackathons to identify talent and gain an outside perspective as they continue their digital transformation. It is an opportunity for the ICC to explore technologies that may have a particular impact on cricket as it seeks to acquire and expand its audience.