For years, Apple has taken a tough stance on user privacy and security, making the iPhone one of the safest and most popular consumer electronics on the market. Apple continues to improve along the way, and the recent support for end-to-end encrypted iCloud backups is the latest example. But an advertiser can track you on his iPhone. If you care about your privacy, you should prevent personalized ads from appearing on your iPhone. And the good news is that it’s that easy.
Don’t confuse advertisers from targeting you with personalized ads on your iPhone with the App Tracking Transparency (ATT) feature Apple introduced last year. ATT lets the user ask if they want the app to track you on other apps and on her website. This is also something you have to decline every time you are prompted.
Personalized settings relate to the ads you see in the iPhone app. Blocking advertisers from showing targeted ads does not stop advertisers from serving ads in your app. However, ads will be less relevant as advertisers will have to stop collecting identifiers that help build a user’s profile.
As a result, privacy needs to improve when it comes to Apple advertising. Other companies may still abuse iPhone data to collect information about you for targeted advertising.
How to block personalized ads on iPhone
As Tom’s guide report, it happens at all setting iPhone app. The process is the same for iPad.
Tap Privacy and security menu, then look for apple advertising option.should be toggled off personalized advertising option.
That’s all you need to do to stop personalized ads on your iPhone.
As you can see in the screenshot above, Apple warns that the number of ads will not change.
Turning off personalized ads limits Apple’s ability to serve relevant ads, but it does not reduce the number of ads you receive.
It makes sense because app developers who use ads to monetize their products must be able to make a living.
Other Tips for Enhancing iPhone Privacy
In addition to removing personalized ads from your iPhone, you can take additional steps to improve your privacy.
while being in the same Privacy and security menu, look for App privacy report See which apps have access to which phone sensors. If you notice anomalous behavior in apps that shouldn’t have access to your contacts, location, microphone, camera, etc., take immediate action.
next, tracking Make sure you’re blocking apps from tracking your activity on your iPhone. Even if you have a favorite app that you want to allow tracking of you, you can do so. However, the data that iPhone apps collect about you can lead to more personalized advertising elsewhere.
You should consider using a VPN service to anonymize internet browsing on your iPhone. Another option is Apple’s Private Relay feature.
Finally, continuing to use Safari instead of Chrome for web browsing limits Google’s ability to collect data from your iPhone’s internet traffic. This will further improve your privacy and reduce the number of personalized advertisements you see on the web.
