After the US and China, India has emerged as the third largest startup ecosystem, with a record 44 startups becoming unicorns in recent years. Unicorn and gazelle populations are the third largest in the world. This year, India produced more cheetahs and gazelles than unicorns. According to the ASK Private Wealth Hurun India Future Unicorn Index 2022, India ranks third in the world for the number of unicorns listed, with 84 companies. Total wealth of Indian Unicorns and Gazelle Listers on IIFL Wealth Hurun India Rich List 2022 increased by 35% to Rs 3.14 crore.
For startups, you have to be aware that the marketing landscape is constantly evolving. It is not only important how you market your goods and services, but also how you withstand this transition. Marketing has changed dramatically over the last decade. Since the 2020s, digital marketing has continued to evolve. The industry is moving towards a more personalized, relationship-based approach. This trend is expected to continue. With the advent of digital marketing and social media, marketers’ strategies had to change. Now, with the rise of artificial intelligence and machine learning, we have to deal with even more changes.
In today’s competitive business world, it’s more important than ever for startups to build their own brand identity. A strong brand helps start-ups stand out from the crowd, increase consumer trust and loyalty, and attract investment. Creating a clear and consistent branding strategy from the start gives companies a significant edge in the market. Establishing a strong brand identity allows entrepreneurs to express their unique value proposition to clients and lay the foundation for long-term success.
Substantial personalization is possible thanks to the data-rich technical tools within the Marcom stack. This is good because customers expect brands to treat them as individuals. However, this does not mean that one team her member should be designated to coordinate emails or handwrite notes. All technologies allow for personalization. For example, just adding a customer’s name can make an SMS, DM, or email less sales-like and more personal. Another way to personalize all communications is to use the customer’s previous purchases. Amazon and other e-commerce sites excel at this level of customization. By referencing what shoppers have purchased in the past, businesses can encourage similar purchases in the future.
Use storefront grid:
The human brain needs order, and online shopping is no exception. Customers want patterns. logic. It’s an easy way to better digest information about an item. So you can help your clients find what they need quickly with a clear and structured online storefront. In the same way that brick-and-mortar retailers arrange their long coats on racks and their shirts on shelves, stores have the right display arrangements for their products. A perfect storefront layout can work wonders whether your product is large, small, horizontal or vertical.
Content marketing based on SEO:
SEO seems to be a marketing concept that will never go out of style. Plan to update and revise your previous material in 2023 with the latest keywords. Keywords that were previously relevant may no longer be relevant, especially if you use outdated vocabulary. It’s worth starting with the most popular blogs, articles, etc. and updating all your material with SEO-rich keywords. Think of the phrases a consumer uses while searching as his special SEO tips. Many marketing specialists now suggest incorporating keywords into their SEO in the form of questions. As a result, when a consumer types a question, relevant information is displayed in the search engine.
presenting the finest products:
Customers who come to your business fall into two categories: those who know exactly what they want and those who don’t. When consumers first visit your website, it can take them a little while to figure out where to start shopping, especially if you have many product categories. And it gets easier.
Clearly, we need to keep running our marketing campaigns until 2023 and beyond. The hard part is deciding which strategy makes the most sense right now. A startup’s survival depends on marketing. If you stop marketing tomorrow, your brand image will suffer. The flow of leads slows down little by little. Employees become stressed and disengaged. In addition, existing customers will not receive the service they deserve.
Views expressed are personal.