Tokyo – (business wire)–GMO Research (TOKYO: 3695) conducted an international travel survey in the fourth quarter of 2022 to understand the differences in travel patterns between Europe, North America, and the APAC region. The survey was conducted within a panel network and he had 3,000 respondents in his six countries: USA, Canada, UK, Germany, France and Australia. GMO Research had previously conducted similar research.1 Using ASIA Cloud Panel in October 20222 It covers 3,328 monitors from 10 Asian countries and regions.
Europe and America continue to be popular travel destinations among respondents.
The top three countries North American respondents would like to visit in the future were Italy (10.5%), the UK (9%) and Australia and Japan (both tied at 6.8%).3
The United States is a popular destination for Europeans and respondents in the APAC region. The Europeans surveyed also indicated a preference for traveling to other countries within the region, mainly Spain (9.3%) and Italy (7.7%). This is similar to those surveyed in the Asia-Pacific region, indicating a preference for regional travel visiting Japan (20.3%) and South Korea (6.6%). (Chart 1)
Looking at the reasons why each country chose the United States as a destination to visit, the most common reasons were “many tourist attractions (25.4%),” “unique cultural experiences (13.5%),” and “unique natural scenery.” (9.9%)”.
In contrast, respondents would like to visit Italy, which offers ‘traditional food/drinks (29%)’, ‘unique cultural experiences (24.2%)’ and ‘historic buildings/sites (12.6%)’. I think. A significant number of respondents selected Spain as a future destination for ‘beach resorts’ (36.1%). (Chart 2)
frequency of travel
A majority of respondents in North America (63.1%), Europe (69.4%) and APAC (56.9%) plan to travel abroad at least once next year. Specifically, in the UK, Germany, France and Canada, 30-40% of respondents plan to travel abroad more than once, indicating a strong desire to travel (Figure 3). ). However, by comparison, most respondents in Japan (88.6%) and Indonesia (73.2%) have yet to make plans to travel abroad.
International travel information sources
In terms of gathering information on overseas travel, “Internet searches” and “word of mouth from friends/acquaintances” were the most popular information sources in each country. “Travel blogs” and “online travel agencies” were also frequently used.
However, the use of “SNS” (social media) as a source of information varies, with a significant number of respondents in Japan, China, South Korea, Hong Kong, Indonesia, Thailand, Germany and France citing it as a source of information. North America has a relatively low percentage of respondents.
About GMO Research, Inc.
GMO Research Inc. provides an online audience engagement platform that provides access to Cloud Panel, an online panel network across multiple countries.Cloud Panels Now Over 52 MillionFour Online consumer panelists from 16 countries in Asia Pacific and over 45 partner countries. Our services range from full service, game research, project management, sample only, qualitative research, translation to his DIY.
For more information on GMO Research, please visit gmo-research.com.
1 Learn more about international travel surveys in Asia here.
2 ASIA Cloud Panel is a panel for consumers specializing in the Asian region in the Internet research service of GMO Research Cloud Panel.
3 Excludes travel within North America (US/Canada).
Four Data as of January 2023.