For those in the travel industry, travel advisors, travel agents, trip planners, travel agencies, or whatever you want to call a profession, never ceases to be valuable. Return of the Advisor
This week, Advisor was the subject of a new Forbes article titled “Why We Need Travel Advisor in 2023” by consumer advocate Christopher Elliott.
This article focuses on consumers and industry executives. They know what many have known for a long time. It means that in 2023, we can have a safe and stress-free travel experience, even with the volatile events of the past few months. As long as it’s a trusted trip advisor.
Much of the article is Advisor Always Knows, but Elliot said that in the post-pandemic era, Travel Advisor is “virtually immortal.”
“As my grandmother would say, the trip advisors working today have gone through the factory. This includes 9/11, brutal agency fee cuts, the online travel revolution, and the pandemic,” Elliott said. writing.
He also points out how much value advisors can provide in 2023. Holidays are getting more expensive and consumers want the best value for their money. One way he makes it possible is by working with Trip Advisor.
“If you need a quick domestic flight or a roadside motel, you may be able to skip the advisor and save yourself a significant booking fee. If you’re planning a perfect trip, you need a professional more than ever,” he wrote.
Advisors who want to make the most of the good coverage professionals get in 2023 need to know which channels consumers are using to find them. In this article, Elliott lists three specific ways consumers can find reputable and knowledgeable advisors that meet their needs.
- Referrals – Advisors have long known the value of referrals from loyal clients. Elliott suggests consumers use their networks to find out who family, friends or colleagues use to book travel. For advisors who are interested, it becomes important to make sure that it is easy for loyal clients to refer you to them or to get their thoughts in their minds.
- Niche – “Make sure your trip advisor is knowledgeable about the destinations and types of trips you’re interested in,” writes Elliot. We are looking for a professional who has been there and has previous client experience. Recognizing that and marketing yourself as a destination and cruising expert will not only earn you trust, but it will also make it easier for consumers to find you online and in person.
- Membership – Being a member of the American Association of Travel Advisors (ASTA) or the Canadian Association of Travel Agents (ACTA) not only helps boost the profession, but also gives consumers the kind of powers they seek, especially consumers. will give you the permissions you are looking for. People who have never used Trip Advisor before. Elliott also mentions the Accredited Travel Agents Association (ICTA).