Twitter has relaunched a service called Twitter Blue. The service allows users to pay a monthly fee and put a blue checkmark to edit tweets and upload high-quality videos.
However, Apple users will be charged more.
of the company says The revamped service costs $8/month on the web or $11/month when purchased through the iPhone or iPad app, with in-app transactions processed through the company’s App Store, typically subject to a 30% fee.
Here are the prices for the new tiers sharp words in masks This has long been a thorn in the side of app developers and a source of concern for regulators around the world, who have deemed the fees excessive and financially damaging to Apple’s rivals.Musk has since claimed His dispute with Apple was resolved after meeting with the company’s chief executive, Tim Cook, at the company’s Cupertino headquarters.
Android users can access Twitter Blue by making a purchase through their web browser. according to A message to Esther Crawford, Director of Product Management at Twitter.
Gold and gray are added as a new check to blue
The company announced that it will introduce a color-coded system for people, businesses and governments.
Being “verified” actually includes a verification process. As Crawford said In a tweet last weekend, he said, “One of the new steps to combat impersonation is a verification step before blue ticking an account.”
This is a turning point for the company. Twitter’s first attempt to include a blue checkmark as part of its subscription program caused havoc. Many people flooded the site with fake accounts, taking advantage of the ability to purchase “verifications.” Advertisers, politicians, and even Musk himself have found themselves impersonated. The disruption forced the billionaire to suspend its service after just two days.
Musk says there are currently three colors available for purchase. Gray check for government, blue check for celebrities including celebrities.
When Musk first came up with a plan to let people buy the coveted and restricted blue checkmark, he faced internal resistance from Twitter’s trust and safety experts. , feared the move would be weaponized by those seeking to spread disinformation, including by oppressive regimes hoping to spread propaganda.
Musk ignored them. Twitter’s Trust and Safety team, like other teams within the company, has been exhausted by layoffs and resignations.
Musk sees Twitter Blue as part of his mission to make money on the platform in ways other than advertising, which makes up about 90% of Twitter’s revenue. But since Musk’s chaotic reign began at the end of October, major advertisers have pulled back en masse.
The company has long struggled to grow its service in the same way as its larger competitors like Facebook, Instagram and TikTok, and even before Musk took over, its advertising business was far from robust. did.
Musk suggested bankruptcy as a possible option for Twitter.
Twitter: Users Temporarily Lost Checks When Profiles Changed
Musk said accounts will be manually verified before undergoing verification, though he didn’t fully explain how the process works, but the company does say that subscribers have a handle, display name, Or change the photo, tick until you confirm the authenticity of the profile that said it will be temporarily lost.
Twitter has not responded to questions about whether it still has the resources to take on such a difficult task after laying off more than half of the company’s staff.
Rachel Toback, CEO of cybersecurity firm SocialProof Security, previously told NPR. Immediately determine how to be “authenticated” as an entity that is not. ”
Twitter, which lost a communications contact, did not respond to a request for comment.
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