Charoen Pokphand Foods Public Company Limited (CP Foods) has successfully applied blockchain technology to its digital food traceability system for fresh pork and poultry products, ensuring outstanding quality and hygienic food for consumers and customers around the world. doing.
The company plans to integrate the technology into its shrimp business this year.
“Food quality and safety is CP Foods’ top priority. This is demonstrated in the digitization of the company’s product traceability system, which complies with CODEX international food standards and ISO system standards,” said Oraparn Mungmisri, Vice President. says Mr. CP Foods Center for Global Standard Systems “This technology allows us to trace the entire chain of value for a product, including raw material sources, manufacturing facilities and production processes.”
CP Foods started applying the CPF Digital Traceability System to its value chain in Thailand in 2015. In addition, CP Foods has partnered with AXONS, a leading agritech company in Thailand, to accelerate its traceability system using blockchain traceability technology, which is widely accepted in many industries. Including banking, sourcing and procurement, and supply chain.
To increase consumer and customer confidence in the accessibility, transparency and timeliness of all product information, the company has successfully implemented blockchain technology on fresh chicken and pork meat, and this year, fresh shrimp and ready-to-eat foods. In the next step, the company plans to establish blockchain-based traceability for all its products.
“Blockchain technology will allow consumers to quickly access product information by scanning a QR code on packaging,” continued Oraparn. “In addition to product origin, consumers are informed about quality and food safety standards certifications and information about sustainable products, including greenhouse gas emissions. We help provide value.”
CP Foods has also implemented blockchain traceability across its entire supply chain, from sourcing raw materials for feed manufacturing to farming, processing and shipping. This increases customer confidence in the quality and safety of the company’s raw materials and products, which must not come from deforested areas. This paves the way for global food security.