In 2023, “blockchain” will no longer be a marketing tool. In the past (2016-2022), companies have put terms like blockchain, digital currency, Bitcoin, Ethereum, and Solana at the center of their pitch decks.
But as 2022 draws to a close, it’s clear that past trends won’t persist into the new year. why? Because most retail investors lose significant amounts of money in “Blockchain, Cryptocurrencies, Bitcoin, Ethereum, Solana, etc.” Many institutional investors who have invested in projects and equity have suffered losses as the companies they invested in have since filed for bankruptcy.
Blockchain Trends 2023
These days, attaching typical blockchain buzzwords in any way, shape, or form to a pitch or business is more detrimental to the company than it adds value or increases interest in the product. Too many investors have been plagued by past blockchain buzzword offerings that failed or under-delivered in ways that led to a loss of initial investment. .
This does not mean that blockchain should be out of business if it is used in ways that actually increase efficiency, reduce costs, grow communities and increase brand awareness. However, it does mean that you don’t have to overpromote these aspects of your business or market them to your audience.
What you need to market is the business solution your company has created. Why does the market need this solution? Why is it better than existing solutions in the market? Why is the team that created the solution qualified to provide this solution? Finding ways to market these elements of your business and communicate the value of the platform or service you are offering to an audience who will find value in using it will go a long way in 2023.
Blockchain Buzzwords: Why Has This Phenomenon Lasted So Long?
The only reason the blockchain buzzword phenomenon has flourished for so long is that in most projects using buzzwords, investors are effectively buying shares or buying coins/tokens from companies going IPO. This is because it is now possible to This allowed investors to earn returns comparable to early investors in corporate IPOs on the US stock exchange. The main difference between the blockchain buzzword company and the c-corps that are considering his IPO is that in the blockchain world, both the company and the investor are required to wait around 180 days for the same lock. It was not subject to the upgrade period. They can sell their shares on the market. A company using blockchain buzzwords could implicitly avoid the vast amount of paperwork, underwriters, etc. required to conduct his IPO on the traditional stock market.
In other words, blockchain buzzword companies typically make large sums of money in a very short period of time without jumping over the bumpy road or traversing the waterways that both companies and investors have to go through when raising capital. offer investors a significant chance to earn We sell our shares on both the public and private markets in the United States.
Outlook for Digital Assets in 2023
I don’t think blockchain was ever meant to be a marketing show pony. Just as programming languages like JavaScript aren’t typically the core marketing element of most tech businesses, blockchain, like these programming languages, is a big part of what companies need to do elsewhere in their technology stack or business operations. It is intended to be used to improve on efficiency or cost savings. Or, if you identify with the many consumer applications you see today, acknowledge that blockchain can be used to grow communities, increase brand awareness, drive engagement, and increase sales.
Given everything that happened in the digital asset industry throughout 2022, the majority of the sentiment and conversation around blockchain and anything that screams “crypto” is negative. you will have to take it. Blockchain buzzwords need to take a backseat while the services and platforms created need to take the limelight and dominate the marketing on and around the pitch.
Watch: BSV Global Blockchain Convention Panel, Blockchain for Digital Transformation of Nations
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