- Tennis Australia provides support and platform for growth
- Australian Open and Infosys also unveil new technology
Tennis Australia (TA) has allowed seven early-stage sports technology companies into its ‘AO Startups’ incubator, providing companies with resources and exposure to develop and commercialize their products .
The initiative is part of TA’s broader innovation programme, which hosts tennis’ first Grand Slam tournament of the year, the Australian Open. AO Startups follows the launch of the Wildcard Ventures fund and a multi-year partnership with Techstars accelerator.
The 2023 cohort includes data specialist Amperfii, cleantech startup Calyx, compression wear maker Cape Bionics, gender equality-focused business analytics firm Equidi, racquet sports management software developer Matchi, and generative artificial intelligence. (AI) text-to-video creator Recut, and virtual reality (VR) provider YBVR.
All seven players will be able to use the Australian Open and TA as a showcase for their merchandise. For example, Recut’s technology will be used to create personalized videos for fans during tournaments, and Calyx will detail the environmental impact of food at events. Others, such as Matchi and Equidi, are used throughout the Australian tennis ecosystem.
TA has also worked with longtime technology partner Infosys on various projects at this year’s Australian Open.
The two collaborated on “Engage,” a digital platform to help TA cut its carbon emissions in half by 2030 and reach net zero by 2040, and an AI-generated video for players and coaches. created a platform. The platform will also be used to support TA’s digital and social media channels.
Fans will have access to an overhauled match center on the official Australian Open website and mobile application, featuring data-driven insights and real-time predictions. Enhanced data visualizations will make these features more valuable to visitors, and we hope to see deeper engagement as the tournament concludes with this weekend’s men’s and women’s finals.
Craig Tiley, TA Chief Executive Officer and Australian Open Tournament Director, said:
“This partnership has allowed us to deliver a new and innovative digital experience each year to everyone involved in the tournament.
“This year, we will take our journey deeper and broader by making truly meaningful use of technology to combat climate change. We remain committed to making it the global standard for engaging, inclusive and sustainable digitally enabled sport.”