Asahi Group Holdings, Ltd.Co., Ltd., a Japanese leader in offering beverage collections centered around beer, non-alcoholic beverages and food brands, has established an investment management company in San Francisco, USA.
From January 2023, Asahi Group Beverages and Innovation LLC will start operating the startup investment fund “Asahi Group Beverages and Innovation Fund”.
The Asahi Group Beverages & Innovation Fund will fund US startups with attractive brands with high future growth potential in the categories of low alcohol, non-alcohol beer-flavoured beverages and adult soft drinks. We also invest in startups with technologies that lead to new ways of selling and manufacturing.
Through minority investments and collaborations with these startups, Asahi Group Holdings will utilize the business platform of the Asahi Group and support the expansion of sales of the products and services provided by these companies in the United States and abroad. In addition, we provide the regional headquarters of the Asahi Group in Japan, Europe, Oceania, and Southeast Asia with information on startup initiatives and trends in the U.S. market. To go. Group’s existing business.
The total investment by the end of 2025 is expected to be approximately USD 70 million. Managers of Asahi Group Beverages & Innovation will consist of employees appointed from Asahi Group’s regional headquarters and other employees who will manage the startup investment fund.
Asahi Group Holdings has a global portfolio of iconic premium beers including Asahi Super Dry, Peroni Nastro Azzurro, Kosel, Pilsner Urquell and Grolsch. We have a presence all over the world, mainly in Japan, Europe, Oceania, and Southeast Asia. Headquartered in Japan, the group is listed on the Tokyo Stock Exchange (Prime Section: 2502.T).
Overview of investment management company
Company name: Asahi Group Beverages & Innovation, LLC
Date of establishment: July 29, 2022
Address: 44 Montgomery Street. San Francisco, CA 94104
Number of employees: 5 (planned)
Overview of Startup Investment Fund
Official name: Asahi Group Beverages & Innovation Fund, LP
Operating company: Asahi Group Beverages & Innovation, LLC
Date of formation: November 30, 2022
Total investment: $70 million
Investment target: Startups that provide beer adjacent categories (BAC) such as low-alcohol beverages, non-alcoholic beer-taste beverages, and adult soft drinks. Other startups with technologies that lead to new sales and manufacturing methods.