Apple’s plans to create an App Store and Easy Way to Create Mixed Reality Apps provide key insights into the company’s strategy and confirm that the company sees these devices as platforms rather than peripherals. And when we review their business case, we need to see if they have achieved that goal.
The big ticket news is that Apple wants to allow anyone to create AR/VR apps for these devices. (It looks like they’re even ready to let Siri drop items into the virtual experience.)
Critics have argued that Apple may not have identified key apps for these unannounced systems. He also points out that the device’s cost (apparently he’s over $2,000), limited battery life, and a small content catalog at launch mean consumers won’t show much interest.
But I didn’t think Apple was still targeting the consumer market. It has a greater purpose. You would think that the first iteration of these devices would be the birth of a new computing platform, more like the introduction of the Mac than the iPhone.
Apple wants to build a new paradigm
The invention of desktop publishing and the creation of the first significant mobile app store for the iPhone.
Just as desktop publishing spawned tens of thousands of computer-driven graphic designers and the App Store spawned hundreds of thousands of app developers, Apple hopes mixed reality glasses will have the same amount of impact. increase.
We want to both present these new environments and democratize the process of building them.
The Information even reports that you can use your Mac’s keyboard and mouse on these systems, while glasses can even replace your computer’s display. Apple is also said to be developing a gesture-based system that doesn’t even require a keyboard, which isn’t ready yet.
These aren’t just entertainment systems, they’re not just augmented reality guides either. Both will work, but Apple seems to want glasses to be a creative tool.
We hope it will become an important creative tool that enables expression and innovation at the technological intersection of the liberal arts.
this is a creative platform
Apple doesn’t want to take full responsibility for the content on their devices. We want to bring in millions of developers and creative audiences and empower them to venture new frontiers into Apple’s reality.
Just as desktop publishing made anyone in the world suddenly believe they could design a menu for pizza, creating an approachable AR app (Maybe) will unlock new creative possibilities, some of which will be iconic.
information tells us that the company is ready to lose money on product sales, but is also developing low-cost systems for release in a few years.
I think this makes this release more about the ecosystem than the hardware. This also means bringing a bona fide creative platform to market.
What this means for your business
Ok, you are in business. Why is this important to you?
Get some training. Given that about two-thirds of companies are expected to use such a solution for their employee training systems, bringing a friendly app development ecosystem into the home is an important step in building such apps. means more affordable.
Add a little AI, machine vision intelligence, location awareness, and sugaring spatial sensors, and your business could suddenly be able to create digital twins for a wide range of uses at an affordable price.
Simply scan the object you want to use, select a physics engine, and ask Siri to run it. This looks like a nice front end for complex modeling.
22nd century mac
These aren’t meant to be console games or TVs you wear.vThese are Macs you wear like sunglasses, and what Apple brings to market is just the first step towards that. .
After all, as another tech CEO famously put it, “Our goal is not just to win, but to accelerate its arrival.”
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