San Francisco: Tech giant Apple is reportedly considering price cuts for the iPhone 15 that will apply to base and plus models.
Macworld consistently reports higher-than-expected demand for the iPhone 14 Pro and Pro Max, and lower demand for the base-model iPhone 14, especially the iPhone 14 Plus.
The iPhone 14 Plus starts at $899, while the iPhone 14 Pro Max with the same screen size is priced at $200 with a slew of extras, including an A16 chip, ProMotion display, Dynamic Island, telephoto camera and stainless steel design. It’s just expensive.
According to yeux1122’s post on Naver, it’s “very likely” that Apple will cut the price of the iPhone 15 Plus, the report said.
Additionally, if the price drops to $849 or $799, the smaller 6.1-inch model, which starts at $799, will also be affected.
By dropping the $699 mini model, Apple could have effectively increased the cost of the iPhone 14, impacting sales.
However, according to the report, it’s unclear if Apple is considering cutting the price of the iPhone 14 Plus.
Meanwhile, the iPhone 15 Ultra could launch at a starting price of $1,299, which is a significant jump from the $1,099 starting price of the iPhone 14 Pro Max.
The higher price is due to rising production costs, the need to maintain profit margins and the inclusion of higher quality materials such as titanium in the chassis, reports Gizmochina.