According to the latest data from Global smartphone sales fell 3% year-on-year, according to Counterpoint Research. The 12% drop in shipments was even more severe, but a 10% increase in Average Selling Price (ASP) moderated the sharp drop in shipments. His 5G phones, which helped raise prices, accounted for 46% of shipments in the fourth quarter, setting a new record. Counterpoint also points out that 5G-enabled phones are five times more expensive than his non-5G phones.
Apple saw iPhone sales increase 10% in the third quarter, with average selling prices up 7%.
Based on earnings Apple remained at the top of the league table in Q3 2022, accounting for 42% of global smartphone sales from July to September. That’s up from his 37.1% of global smartphone sales, which Apple was responsible for in the same quarter last year.In the last three months, Apple has released the iPhone 14, iPhone 14 Pro, and iPhone 14 Pro Max. His iPhone 14 Plus, which has a display the same size as the iPhone 14 Pro Max (6.7 inches), wasn’t released until the first week of October.
Apple accounted for 42% of global smartphone sales in Q3
Apple’s third-quarter revenue increased 10% on an annual basis, and average selling prices in the third quarter of 2022 increased 7% year-over-year. The Max is off to a great start compared to his Pro model from the previous year.
During the third quarter, Samsung accounted for 18.3% of global smartphone sales, down slightly from 18.5% in 2021. Despite nearly doubling shipments of the more expensive Galaxy Z Fold and Galaxy Z Flip, ASP was up only 2% of his. Samsung’s revenue for the quarter fell 4% compared to the third quarter of 2021.
Xiaomi was the third largest contributor with 8.3% of the total revenue generated by the global smartphone market in Q3. That was up from his 7.8% share in the same quarter last year. Global sales of the company’s mobile phones increased by 4% year-on-year, thanks to strong sales in the low- to mid-range market.
However, Xiaomi saw a nearly 1.5% drop in revenue from smartphone sales priced at $300 and above. This year, Xiaomi has focused on phones in the $200-$299 price range rather than his sub-$200 market. As a result, ASP increased 14% on an annual basis to $205.
Oppo and Vivo’s third quarter impacted by China’s COVID rebound
Oppo, which includes OnePlus (launching in Q3 2021), accounted for just 6% of global smartphone sales in Q3 2022, and will account for 8.1% of global smartphone sales in Q3 2021. had a share. Oppo’s mobile phone sales dropped a whopping 27% from July to September compared to the same three months last year. Average selling prices fell 5%. Oppo’s problem is the rebound of COVID in China, where 40% of Oppo’s total phone shipments ended during the quarter.
Vivo had an even bigger decline than Oppo as it accounted for only 5% of global smartphone revenue in Q3, compared to an 8.5% share of revenue contributed in the same quarter in 2021. With more than half of its shipments destined for China, the COVID outbreak caused Vivo’s third quarter revenue to drop significantly by 43% year over year. Oppo’s global revenues in Q3 2022 increased 4% consecutively from revenue reported in Q2 2022.
The ‘Others’ group contributed 20.4% to global smartphone sales in the third quarter of this year. This is little changed compared to his 20.1% of global smartphone revenue accounted for by this group in the third quarter of 2021.
Harmeet Singh Walia, Senior Analyst at Counterpoint, said: , LTE handsets revenue contribution fell 10% to $19 billion.This transition from 4G to 5G is led by Apple, with more than 95% of Apple’s phones being 5G-enabled, and Apple’s alone accounts for more than half of all 5G revenues.”