The farmer’s role is deeply embedded in the human psyche. Books and movies often portray the slow-spoken cultivator as an uneducated yokel in dirty overalls. Sure, he knows how to grow wheat and corn, but he gets lost when he puts it in front of his computer. That portrayal couldn’t be further from the truth. Many farmers and the businesses they run are embracing technology both in the field and in the office.
Ian Harley, co-founder and CEO of Traction Ag, a maker of cloud-based accounting software designed specifically for the farming community, knows that many growers were among the first to adopt technology tools. . In this podcast, Harley discusses the company’s recent $3 million in seed funding, the importance of agriculture-specific accounting software, and the financial implications of industry consolidation.