Startups are more common than ever as the success of businesses and companies such as Facebook, Apple, and Uber have proved lucrative for many niche markets with startup business models. But starting a new business idea and becoming successful in it doesn’t happen overnight. In fact, according to Forbes, 90% of startups fail, so entering the startup space is riskier and more likely to fail.
However, those who succeed may have entered the market at the perfect time with a solid startup business model, or simply had beginner luck. Either way, there’s a lot of valuable advice out there in that industry, but transparency isn’t always transparency. Why is transparency important to the startup industry? How can companies make their success stories more transparent?
In the “What Just Happened?” episode, Christine Russo interviews SparkToro co-founder and CEO Rand Fishkin about his journey as a startup founder, his journey to becoming an SEO expert and leader. , challenges faced, obtaining investment, and business owners.
Before co-founding SparkToro, Fishkin co-founded Moz, a premier SEO website and blog. As his one of the first SEO resource tools available, this his website is unparalleled, using unique and honest stories about SEO to garner a loyal audience . According to Search Engine Journal, this was the perfect time as search engines were also improving his SEO. This helped Moz reach more people and make a name for itself.
“Over time, the company’s reputation and brand was built. So many people found this blog because there weren’t many transparent stories and resources to learn SEO back then. , a lot of people came to the site,” says Fishkin.
Russo and Fishkin also spoke…
● The ups and downs experienced by startups
● Potential concerns with funding and investments from venture companies
● Fishkin’s event to encourage startup founders to have more transparency and debate
adversity and struggle
“A lot of founders go on stage and tell a rosy, detail-hungry ‘Here’s a hero’ story, but you get very little value out of it. The warts of all journeys.” I love it as much as I do,” Fishkin said.
Rand Fishkin is the co-founder and CEO of SparkToro, a market research software company. He also founded Moz, his one of the first SEO website tools available. Fishkin is an accomplished writer. He has authored and co-authored his SEO book.