Danish startup Shiney AI says it desires to draw previous and new clients of PV set up corporations with focused textual content messages and e-mail campaigns.
From pv journal Germany
Solar corporations purchase new clients by shopping for leads or working social media campaigns. However, lead prices have skyrocketed, and success charges for social media campaigns stay low.
Some corporations have many such leads of their databases from the previous. After some time, it’s thought of “chilly,” so it is very important calculate if the trouble to contact potential clients once more is useful for gross sales. This query will also be requested about newly acquired leads.
Albert Bakhoj and Oliver Rasmussen, the founders of the Danish startup Shiney AI, declare that this gross sales burden may be diminished and develop into extra environment friendly. To do that, Shiney AI depends on e-mail campaigns and textual content messages to re-contact potential clients, and on synthetic intelligence.
“We use totally different AI packages equivalent to Llama from Meta, Claude from Anthropic or GPT from OpenAI to personally reply to potential clients,” Bakhoj defined. “It merely makes it extra private and in contrast to a mass SMS or e-mail. Our expertise exhibits that clients really feel extra instantly addressed and react accordingly.
The Shiney AI system additionally works on new leads. The firm is presently testing its strategy at varied set up corporations in Germany, the United States, Canada, and Australia.
The startup is exhibiting early ends in the US market. For an set up firm, it tried to revive eight months of leads from New Jersey, contacting 1,355 addresses by way of e-mail and textual content. Within 24 hours, almost 400 potential clients responded, with 3% nonetheless contemplating PV techniques and a couple of.1% reserving appointments.
The outcomes had been even higher than one other marketing campaign within the United States, based on Bakhoj. About 5,337 present leads had been contacted utilizing the Shiney AI resolution, with 1,506 potential clients sending responses. In the top, 266 of them booked appointments, which equates to the reacquisition of just about 5% of “previous” leads.
Shiney AI instantly connects text-message and e-mail campaigns to the appointment calendars of the set up firm’s gross sales representatives. This setup permits direct reserving of appointments and visibility of all accessible time slots. The AI system maintains lead contacts, schedules followup calls on the gross sales calendar and sends personalised reminders to potential clients.
It stated that integrating the Shiney AI course of into an set up firm’s buyer administration system can take about seven days. Campaigns can begin instantly.
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