The modern retail point of sale (POS) has come a long way from the cash register of decades ago. An “old school” retail store owner reaps the benefits of his modern POS system with product catalogs, barcode capabilities, and contactless payment options. But many brick-and-mortar retailers struggle to see the POS as more than a fancy cash register.
In fact, today’s cloud-based Retail POS system built for small businesses There are much more. They can act as the central cog in your retail operation, saving you time, improving the customer experience and increasing sales. to automate tedious back-office tasks and outsource certain aspects of operations to third parties that operate with greater economies of scale.
Here are five key integrations that will help your retail business maximize cost-effectiveness and remain competitive with the big chain retailers.
1. E-commerce and online retail
Opening an online store has traditionally been difficult for small retailers. Sure, do-it-yourself ecommerce platforms have been around for years, but you either have to design and launch your own, or hire a web developer. On top of that, he has to manage two separate product catalogs, one for his online store and one for his in-store POS, so it’s no wonder many independent retailers have pulled out of the e-commerce game.
Omnichannel POS technology changed that. Start an online store Extending your physical store to an online storefront just got easier. Alternatively, a company like SpotOn could let his POS technology partner build an online store for him, giving him the single responsibility of managing one cloud-based catalog.
2. Shipping and Fulfillment
Along with online sales comes the added complexity of order processing. Shipping, tracking, returns, and finding the best rates can be very time-consuming. This is where third-party shipping integrations come in.
Omnichannel POS and the right Retail shipping integration, you can take advantage of the time and cost-saving features of our partners who specialize in order fulfillment and get the best rates with trusted carriers such as USPS, UPS and FedEx. so online customers know exactly what they’re paying for. From there, you’ll be alerted when new sales are made so you can print shipping labels and monitor the fulfillment process. Our shipping integration partners handle shipping notifications to our customers and, if necessary, the return process.
3. Local shipping
78% of Americans say they are more likely to purchase from stores that offer both in-person and online purchase options than those that offer one or the other. Again, his omnichannel POS solution makes this possible for smaller retailers. Just as you can use third-party shipping integrations for domestic shipping, you can use third-party shipping services to offer same-day shipping to your local customers.
By simply adding both shipping and local delivery options to your online store’s checkout options, you can pass on whatever costs you want to your customers. You can also save money with our affordable flat rate shipping rates.
4. Customer Marketing & Loyalty CRM Software
Leverage your checkout process both in-store and online to automatically build your customer list. Here you have to choose his POS system with built-in customer database and marketing tools via the same cloud-based dashboard as the catalog. This ensures one seamless experience from checkout to marketing campaigns to loyalty rewards.
POS and online stores automatically collect email addresses and mobile phone numbers from new customers. This data is automatically imported into our cloud-based customer database. From there, you can easily reach these customers and drive repeat business with marketing emails, time-limited deals, and customized loyalty rewards.
Whether you have an accountant, do your own bookkeeping, or use accounting software like Quickbooks, maintaining accounting can be time-consuming and expensive. Here, third-party accounting automation integrations such as Shogo can save the day. This integration saves time and frustration by automatically syncing sales transactions from his POS to the accounting software of choice.