- DouxMatok, an Israeli startup that offers improved nutrition through sugar reduction solutions.
- AgroSingularity from Spain developing sustainable plant-based fibers that extend the shelf life of bread.
- Belgian Ajinomatrix Digitizes Taste and Olfactory Measurements Via AI (Artificial Intelligence)
- Sashainchi, a Colombian company that develops products through innovative crops to meet the growing market of superfoods.
These are the four that Europastry’s Barcelona-based innovation center (named Cereal) is working to revolutionize the way we think and do business.
Way forward
The four will participate in the Baking the Future program for six months, during which they will receive tutoring, advice and business development.
This year, 11 countries submitted applications, each of which underwent intensive review before the final four countries were selected. Our criteria are to provide solutions to the challenges of sustainability, health, customer experience and technology enhancement. lose quality.
DouxMatok provides nutrition improvement through sugar reduction solutions. Fully responsive to consumer tastes, providing a better tasting experience and healthier food.
Ajinomatrix has digitized taste and smell measurements via AI. This will be an essential tool for companies in the food sector to obtain data for making accurate and fast decisions.
AgroSingularity has developed a sustainable plant-based fiber that extends the shelf life of bread. Furthermore, it allows the preservation of the original plant nutrients and functional attributes of the ingredients.
Finally, Sacha Inchi offers solutions to the needs of the growing superfood market through innovative crops of biodiversity in Latin America.
How to revolutionize the bakery industry
Baking the Future was designed to build an open innovation model for Europastry.
“We will continue to bet on open innovation, a fundamental tool for working with entrepreneurs and R&D teams to design and develop the future of the bakery industry.”Europastry International Marketing Manager Ana Thielen said:
The six-month program gives entrepreneurs from four start-ups access to all of Europastry’s resources, including Cereal, Eatable Adventures, workspaces with Google’s team, and mentoring sessions. Access Europastry’s R&D&I department to develop, test and launch your products to ensure market viability.
“Thanks to Baking the Future, we have brought serial entrepreneurs from all over the world to meet the current challenges of the bakery sector. We are confident that we will be able to develop a robust solution that will have a significant impact on the sector and reach a global scale.”Jose Luis Cabañero, Founder and CEO of Eatable Adventures, said:
Startups present their projects to a network of private investors at the end of the demo day program.
